BM portfolio at Thinkers50

September 26th, 2018

A keynote with Alex on BM Portfolio, BM mechanics and BM shifts  - for the very first time, presented at The European Business Forum (Odense), the premier event for business leaders in Europe. It brings together the continent’s top business people with the world’s leading management gurus in “the Davos of business thinking” (more). See also Peter Fisk’s web site

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BMDI course

September 19th, 2018

New (and last) semester for the “Business Model Innovation and Design” course

IMG_6754   syllabus
The objectives of this course are threefold. The first objective is to be able to accurately describe changes in industry structures and situations of business model innovation in general – applied to the example of recent e-business evolutions in particular. The second objective is to master the design of business models using a design-thinking attitude and adopting the “Managing as designing” paradigm. The third objective is to carry out a startup creation project in the digital domain and to mature its business model by testing the underlying assumptions in a so-called “Lean Startup” approach.

Nina project at EPFL/ECAL

September 14th, 2018

Presentation by Alex Truan of his internship at EPFL+ECAL Lab, exploring business models for the project Nina


books …

September 10th, 2018

our books on Amazon, and BMGEN still in the 10 top sellers in Strategic Business Planning


BM Portfolio

September 6th, 2018

Meeting with Alex in the Alps for preparing the next book on Business Model Portfolio


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crise financière …

September 1st, 2018

Discussion très  intéressante avec Prof. Marc Chesnay, Uni. Zurich, à propos de son livre “La crise permanente” que j’ai beaucoup aimé lire. Marc venait aux “Livres sur les quai” à Morges et pour une table ronde avec Jean Ziegler (y ai aussi revu Bruno Giussani, TED).


Marc est aussi à l’origine d’une initiative populaire qui va proposer d’abolir les impôts en taxant toutes les transactions (Le Temps)

BMGEN masterclass

August 30th, 2018

Strategyzer masterclass at Berlin, by Alex with sketches by Holger …


innovation metrics

August 28th, 2018

Webinar with Alex and Fred on the Innovation Metrics project, with large organisations.

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“The traditional metrics used to run and manage business don’t apply to innovation. In fact, they might even lead to increasing the risk of failure or lead to not pursuing breakthrough innovation that could lead to substantial growth …


August 25th, 2018

BMGEN still Best sellers and in the top 300 on Amazon

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Brand identity map

August 24th, 2018

Working session with Dina Elikan, planning the last year for her doctoral thesis on visual tool design and brand identity mapping   …