lean startup

January 8th, 2016

blog post and article “Why the lean startup changes everything”, by Steve Blank, in HBR

Screen Shot 2016-01-08 at 07.50.33

Collaboration map

January 7th, 2016

fruitful discussion with Alex, Stefano and Tony for refining COOPILOT (web), the Stefano’s tool to visualise, assess and improve the coordination and the alignment inside a project team.

coopilot card

Top 50 Management Thinkers of 2015

January 7th, 2016

article “The Top 50 Management Thinkers”, in Poets & Quants, by Jeff Schmitt

“[...] However, Harvard’s dominance isn’t as pronounced at second glance. [...] Otherwise, faculty members from six members also made the Top 20. They include [...] Rita McGrath (Columbia), [Alex Osterwalder &] Yves Pigneur (University of Lausanne), [...] Other award winners include: [...] the University of Lausanne’s Alex Osterwalder and Yves Pigneur (Strategy Award), [...]

Screen Shot 2016-01-07 at 18.04.29   article here

Culture map

January 7th, 2016

article “Why Your Company Might Be About To Have A Kodak Moment”, with Alex and Kavi, that will appear in an upcoming issue of The Smart Manager (web), India’s first management magazine.


“Good innovation doesn’t necessarily have to be tied to a product or technology if the value proposition creates value for your customers, and your business model creates value for the company. Good business model innovation starts with your culture. In this post we’ll explain how …

the blog post on Strategyzer

Culture_map_strategyzer   get the Culture Map here

VPDesign recommended by Stanford

January 5th, 2016

VPDesign on the Stanford GSB recommended book list for 2016


2015 busy year

December 31st, 2015

The year began with the launch of “Value Proposition Design”. It started well; appeared in rankings and media; and BMGEN market still going strong; million copies exceeded.

2015, it was also 60 keynotes or workshops around the world. It began with a Peer Review Summit in New York organised by Strategyzer. In spring, back to Asia for three months. Always a pleasure to visit Singapore (NUS). First time in Australia, wonderful experience, warm welcome. Then Tokyo for a superb stay, as always; several talks and workshops for companies and entrepreneurs. Back to Switzerland in May, for the anniversary of the 30 years of our Master in Information Systems at HEC. Then go to West: Vancouver, 10 years after our sabbatical (UBC), Boston with Alex, then a long stay and a bunch of activities in Montreal (HEC).

Good teaching load in Lausanne this fall, with a few trips in Europe for masterclasses and workshops. To finish the year in style ;-) in November, together with Alex, we made it on the Thinkers50 list (rank #15) of all business thinkers worldwide, and we won its “Strategy Award”.

Thinkers50     Best wishes for a great 2016.

Innovation Factory

December 31st, 2015

Foreword for the English version of “The Innovation Factory” by Elmar Mock and Gilles Garel, announced for March 2016, which tells the story of the Swatch, in light of the C-K Theory, also illustrated by recent examples of innovations designed by Creaholic.


BMGEN for Santa Inc.

December 22nd, 2015

“The amazing business model of Santa, Inc” by Gérard Métrailler (blog), using Strategyzer :-)


Season’s greetings,


December 22nd, 2015

Comment construire un business model viable à l’ère du digital ?, conférence à USI’2015

“Une grande proposition de valeur se développe bien dans un bon business model. Alors, comment définir et construire un business model ? C’est le point de départ de la réflexion parce que généralement, le seul outil de départ des jeunes entrepreneurs est un business plan, ce qui n’est ni suffisant, ni approprié …  (suite)

   19781573849_c4874f2652_o-1024x684   youtube

SoftwIre Integration

December 18th, 2015

Thesis defence by Hendrik Ludolph at University of Neuchâtel, entitled “SoftwIre Integration – an approach to service composition through distributed representations of arbitrary-length business ontologies”, under the supervision of Gilbert Babin, HEC Montréal and Peter Kropf, UniNe.