Business model design

September 23rd, 2014

New edition of the course “Business Model Design” to the MScIS students at HEC Lausanne

Upon completion this course, the participants will have a general understanding of the current state and trends in the design of business models and value propositions. The course aims at (a) learning about and applying a practical visual language to describe, challenge, and design business models and value propositions, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies and social entrepreneurship ventures, and (c) exploring and prototyping business models using design thinking and customer development to boost future growth.

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BMGEN at InfoComm

September 16th, 2014

BMGEN workshop at InfoComm’s AV Executive Conference, Scottsdale, Septembre 18, invited by David Nour (web)


“…  forget everything you know about conferences. The AV Executive Conference (AVEC) is not an event where you will sit quietly and take notes. Create your own “business growth canvas” with help from Dr. Yves Pigneur, inventor and bestselling author of Business Model Generation. (more)

And panel on the practical use of BMGEN in companies, with Muki Hansteen-Izora (Intel), Justin Lokitz (Autodesk), Sidnee Peck (Uni Arizona), Julian Philips (whitlock) and Dean DeBiase (Kellog), animated by David Nour.


Cours de systèmes d’information et design

September 16th, 2014

Le cours de systèmes d’information & design en 2ème bachelor à HEC recommence …


Le cours présente les principes de la conception et la pensée « design » appliqués aux services en ligne. Le cours introduit progressivement les concepts, les modèles et les techniques pour concevoir de nouveaux services, les processus sous-jacents et les modèles d’affaires correspondants. L’apprentissage passe par des cours, des exercices de conception, des études de cas, et des séances de co-design en groupe. Le cours illustre également les techniques, les processus et les outils du design: scénario, histoire racontée, analyse de la tâche, brainstorming, carte conceptuelle, script, prototype, esquisse, … (more)

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Pre-order of VPD

September 14th, 2014

Get a sneak peek at the first 100 pages of the book “Value Proposition Design”


The entire first section defining every detail of the Value Proposition canvas …


VPD at CxO

September 12th, 2014

Internet “talk-show” by Alex on VPD and BMGEN at CxO



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The transcript by Strategyzer here



Global Carbon Wealth

September 12th, 2014

Interesting discussion with Suren Erkman, Frédéric Meylan et Vincent Moreau on carbon dioxide (CO2) capture and valorisation. When you know that the stock of carbon in the atmosphere is 800 giga-tons, the issue makes sense …

“Given present trends in anthropogenic carbon dioxide (CO2) emissions, finding solutions to stabilize or even decrease the atmospheric concentration of this greenhouse gas becomes urgent matter. One option, «carbon capture and valorization» (CCV) emerged recently. According to the perspective of industrial ecology, CCV considers carbon dioxide as a resource instead of a waste. (more)

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Online course on VPD

September 9th, 2014

video shooting at Berlin for a new online course on Value Proposition Design, directed by Daniela Berto (*), with the VPD team

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(*) Daniela designed the first video for BMGEN in 2011, viewed more than one million times (youtube)

BMGEN pour Carrefour

September 3rd, 2014

introduction au “Business Model Design” pour une équipe de Carrefour à l’IMD

Dans le cadre d’une semaine “Deep dive” animée par Prof. Cyril Bouquet, avec la participation de Christian Saclier (head of Design, Nestlé) les objectifs de cet atelier sont de (a) découvrir et d’appliquer le “Business model canvas” et le “Value Proposition Canvas” pour décrire, remettre en question et évaluer des propositions de valeur et des business models innovants, (b) mieux comprendre certains exemples marquants d’innovation par les business models, et (c) explorer l’attitude “design” appliquée à la conception et au test de business models.

more effective way for startups to brainstorm

August 27th, 2014

article on BMGEN reprinted in FastCompany, originally appeared in First Round Review

“The word lean is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on something called the Business Model Canvas–a tool developed by author and entrepreneur Alexander Osterwalder and Swiss academic Yves Pigneur (more)


Computer-Aided Business Model Design

August 26th, 2014

Public PhD defence by Boris Fritscher (web) of his thesis entitled “Computer-Aided Business Model Design”, with the thesis committee: Prof. Jos van Hillegersberg (Twente University), Alain Wegmann (EPFL) and Thibault Estier (HEC). Congratulation Doctor Fritscher!

The purpose of this thesis is to identify the functionality that is necessary in a computer-aided design tool in a strategic context, specifically in the design of business models. The research question can be stated as follows: “How can computer-aided design help in designing and assessing strategic business objects, such as business models?”