Sustainable business models

June 18th, 2014

meeting and interesting discussion with Alexandre Joyce, designer, about his thesis on sustainability, business models and design. Last year, we started to work on the idea of three “layers” of sustainable business models: business, ecological and social. The model seems to be much more mature, and has been applied in several contexts and workshops.

Alexandre travaille pur l’Institut de développement de produits, “une association à but non lucratif dont la mission est d’accélérer l’adoption de meilleures pratiques en développement de produits et en écoconception afin de rendre les entreprises plus compétitives” (more). Alexandre va prochainement animer un “Atelier d’innovation par les modèles d’affaires”.

Alexandre est aussi assistant de recherche à Concordia et travaille sur un projet de recherche en “tessellation” (wikipedia) qui a pour objectif de définir l’ADN des objets sur base de leur forme.

last touch to the VPC book

June 14th, 2014

meeting with Alex, Alan and Trish at Toronto (w/ Greg online) for almost finishing the book “Value Proposition Design”

“We can see a tiny bit of light at the end of the tunnel”

meeting with Tegan Mierle (video), Creative Director & Managing Partner of Pilot Interactive (web), who prepares the VPC book illustrations

BMGEN workshop at Boston

June 11th, 2014

A 2-day workshop on Business Model Generation (BMGEN) in Boston by Alex & the Strategyzer team

After this workshop you will have : (1) learned about and applied a practical visual language and innovation process to describe, challenge, and design business models and value propositions; (2) explored and prototyped business models using design thinking; and (3) discovered customer development and lean start-up methods to boost future growth.

see here for details

Hitchhiker’s guide for dynamic ridesharing

June 10th, 2014

Bonazzi, R. (2014) The Hitchhiker’s Guide to the Galaxy of Dynamic Ridesharing (submitted)

Dynamic ridesharing is a form of carpooling that allows anyone to hitchhike a ride on a short notice, by means of a smartphone application. Firms like Lyft and Uber are said to revolutionize the sector of transportation within big cities. Nonetheless, this mobile service is still at its infancy and there is a constellation of alternative solutions, and no reliable way to benchmark their diffusion across cities. We propose a methodology that treats dynamic ridesharing like a virus and (1) collects data from Google trends, as if it was a flu; (2) monitors its viral diffusion across cities by implementing a model used in epidemiology; (3) infers the strategy of the firm and represents it on a business model canvas. Our data analysis shows that (a) the Susceptible-Infected-Recovered model performs better than the traditional S-shaped curve, and (b) our methodology allows to estimate the evolution of new users and dropped users in every cities and tests business model hypotheses accordingly.

VPC à EDUlib

June 9th, 2014

Enregistrement d’une capsule video sur la conception d’une proposition de valeur pour EDUlib, le MOOC de HEC Montréal

EDUlib est une initiative de HEC Montréal qui vise à rendre disponible en accès libre une formation universitaire de qualité en français dans le domaine de la gestion (more).

Le cours concernée est “L’esprit entrepreneurial” (web) monté par Luis Cisneros, Franck Barès et Marie-Ange Masson de l’Institut d’entrepreneuriat (web), sur le métier d’entrepreneur, son profil entrepreneurial et son projet entrepreneurial.

BMGEN au Groupe E

June 5th, 2014

conférence à l’assemblée générale du Groupe E (web), invité par Marco Leutwiler et Dominique Gachoud, CEO

Les objectifs de cette présentation sont de (a) présenter un langage visuel pour décrire, remettre en question et esquisser des modèles d’affaires, (b) explorer le paradigme “Managing as designing” et caractériser le “design thinking” dans la conception de modèles d’affaires, et (c) découvrir l’expérimentation de modèles d’affaires avec les clients.

Online course prep

June 5th, 2014

preparation of the next version of the online course on BMGEN, with Alex, Nabila, Benson and Greg at Estavailler-le-lac

Mobile event technology

June 3rd, 2014

super discussion with Bänz Ledin, founder and CEO of SpotMe (web), on the event management and business models

“SpotMe, founded in 2001, provides powerful and reliable mobile app platform, enabling the design and delivery of more productive and enjoyable event experiences … ” (more)

Growth hacking

June 3rd, 2014

Discussion with François Briod (@BriodF), co-founder of Tawipay (web), a comparison website for money transfer services

The discussion also concerned “Growth hacking”, term coined by Sean Ellis (web), “a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure (wikipedia)

See also a recent blog post ob WSJ, entitled ‘Growth Hacking’ Helps Startups Boost Their Users: Strategy Includes Data-Driven Experiments and Online Tactics (blog). The discipline of marketing is ‘shifting from people-centric to API-centric activities’, dixit Andrew Chen (blog). Nice examples on the Growth hackers web.

CAD of Business Models

June 2nd, 2014

PhD defence by Boris Fritscher of his thesis entitled “Computer-Aided Business Model Design”, with the thesis committee: Prof. Jos van Hillegersberg (Twente University), Alain Wegmann (EPFL) and Thibault Estier (HEC)

The purpose of this thesis is to identify the functionality that is necessary in a computer-aided design tool in a strategic context, specifically in the design of business models. The research question can be stated as follows: “How can computer-aided design help in designing and assessing strategic business objects, such as business models?”

see Boris’s prototypes (web)