BMGEN in USA Today

November 11th, 2014

BMGEN in “The 12 best business books of all time” by USA Today …

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and in “Top 20 Startup, Small Business and Entrepreneurship Books of 2014″ by YFS Magazine (here)



November 6th, 2014

IN less than 24 hours, 3 fruitful and interesting meetings on innovation, ideas, trends, business models, … with

- Bruno Giussani, European Director of TED (web), a “curator of ideas” (web),

- Philippe Gaemperle, Directeur de Genilem (web) et David Narr,

- Claude Amiguet, Directeur de Neode (web)

Entreprenariat à l’ECAL

November 3rd, 2014

conférence par Christian Saclier (head of design, Nestlé) dans le cadre de la Semaine entrepreneuriale à l’ECAL, intitulée “Comment les designers peuvent-ils aider les entrepreneurs” (design industriel, design thinking, …)


BMGEN at FujiXerox

October 30th, 2014

Keynote for a team of Japanese senior executives, organised by FujiXerox (web) and Prof. Noboru Konno.

This seminar aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples such as Nespresso, SunEdisson, and AirBnB. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models (see slideshare presented in Tokyo)


with a presentation by Valerio Nannini, VP, head of strategy innovation at Nestlé and visit at
Nespresso/Orbes, welcomed by Sandra Maillard & Alexandre Joillet, Director;
MPS – Micro Precision Systems, welcomed by Nicola Thibaudeau, CEO & Véronique Athane, COO;
Creaholic, welcomed by Elmar Mock, CEO/founder (inventor of the Swatch watch) & Christophe Berger; and
Swatch (Omega), welcomed by Jean-Claude Monachon, VP Swatch.

BMGEN for Veolia

October 29th, 2014

workshop at IMD for Veolia, invited by Prof. Cyril Bouquet

This mini-workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples, ranging from start-ups to Fortune 500 companies (invent or improve?). Design thinking attitude and customer centricity will also be emphasised for exploring, prototyping and testing business models. Furthermore, business model mechanics, economics and layering will be presented and illustrated. Ground rules and pitfalls in the usage of the Business Model Canvas and the Value Proposition Canvas will be illustrated.


launch webinars for VPD

October 20th, 2014

Webinars with Alex for the launch-day of “Value Proposition Design” at special events in …

Amman, Amsterdam, Auckland, Barcelona, Berlin, Bogotá, Boston, Brisbane, Bucharest, Budapest, Cairo, Chicago, Florianópolis, Fredericton, Geneva, Hasselt, Hong Kong, Krakow, London, Melbourne, Milan, Moscow, New York, Osaka, Oslo, Paris, Praha, Salt Lake City, San Pedro, Singapore, Sofia, Stuttgart, SydneyTaipei, Tehran, Tokyo, Toronto, Victoria, Warsaw, Wellington, and Zurich

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Value Proposition Design Launch: #1 in Marketing & Sales: see Strategyzer blog post. Another blog post by Strategyzer. After 3 days, VPD is #17 out of 30 million books for sale on Amazon! (22 Oct.)

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VPD is there

October 19th, 2014

The new book “Value Proposition Design” is there  !

First day, already #1 in Marketing & Sales on Amazon

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100 pages for free

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and a rich online companion (with posters, slides, exercices, images …) for the book adopters

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Why We Created Value Proposition Design ?

“The book explains how to create products and services customers want. It complements the first book, Business Model Generation, which focuses on how to create great business models … more on the Strategyzer blog



October 18th, 2014

Dans le cadre du BAGI, an Advanced Studies in “Business Analysis & IT Governance” (web) à l’Université de Namur; un plaisir de retravailler avec Martin Saive, facilitateur graphique.

Une master class (en français) de deux jours pour non seulement découvrir le “Business Model Canvas” et le “Value proposition Canvas” , des outils visuels pour créer, remettre en question et évaluer des business models mais aussi explorer le “design thinking” pour concevoir et tester des prototypes de business models.


Programme Read the rest of this entry »

VPDesign at UCL

October 17th, 2014

Conférence à l’Université Catholique de Louvain (UCL)

Créer une proposition de valeur attrayante dans un business model innovant

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The talk aims at (a) learning about and applying the Business Model Canvas and the Value Proposition Canvas, practical visual languages to describe, challenge, and design business models and their value propositions, (b) appreciating powerful examples of business model innovation, and (c) exploring and prototyping value propositions and business models using design thinking and customer development to boost future growth.


VPDesign pour CNN CCI

October 16th, 2014

Mini-atelier pour CNN CCI, association de dirigeants d’entreprises à Liège

Créer une proposition de valeur attrayante dans un business model innovant


Les objectifs de cette présentation sont de (a) découvrir le Business Model Canvas et le Value Proposition Canvas, des outils visuels pour décrire, remettre en question et esquisser des modèles d’affaires et leurs propositions de valeur, (b) mieux comprendre certains exemples marquants d’innovation par les business models, et (c) explorer les approches “design thinking” et “lean startup” appliquées à la conception de modèles d’affaires.

CCI agenda ici