BMGEN on Amazon

May 13th, 2016

Amazon US classifies BMGEN #2 and VPDesign #7 in the category of “Strategic Business Planning”.

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There are many influential and important business books on that “Strategic Planning” bestseller list, such the famous “Good to Great” by Jim Collins. The #2 book on that same bestseller list is BMGEN, approximately 97 percent of the time.

BMGEN/VPDesign masterclass at London

May 12th, 2016

A two-day public masterclass at London with Alex, presenting the newest concepts and the freshest thinking, and with the nice sketches by Holger Nils Pohl (web)

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After this workshop you will have:

  • Learned about and applied a practical visual language and innovation process to describe, challenge, and design strategy and business models.
  • Appreciated powerful examples of business model innovation, ranging from Fortune 500 companies to start-ups and social entrepreneurship ventures.
  • Explored and prototyped business models using design thinking, customer development, and lean start-up methods to boost future growth

Build Better Business Models

May 11th, 2016

mini-workshop by Alex at Rainmaking Loft, London


“Business model innovation is the number one area where incumbent players and startups will differentiate and drive competitive advantage.

Startupbootcamp InsurTech, FinTech, Rainmaking Innovation & Lean Startup Circle London (LSCL) are delighted to host a masterclass with Alex Osterwalder, in which Alex will dig deep into the concepts supporting the design of the best business models & value propositions. Alex will also share ways to use some practical tools to innovate within startup and corporate environments. The session will be followed by a Q&A (more)

BMGEN à HEC formation continue

May 10th, 2016

Construire un modèle d’affaires innovant ?

Screen Shot 2016-04-24 at 16.27.11   info

Si vous pensez que la transformation digitale va changer l’art du possible, soyez sûrs que votre entreprise n’oublie pas de renouveler son modèle d’affaires.

Des modèles d’affaires ou business models disruptifs transforment le paysage concurrentiel de nombreux secteurs. Comment se positionner dans ce paysage ? Comment convertir ses idées en propositions de valeur innovantes et en nouveaux modèles d’affaires performants ? Comment maitriser des outils et techniques efficaces, simples et éprouvés pour concevoir, tester et transformer ces modèles d’affaires?

Cette maîtrise suppose notamment l’adoption d’un langage commun pour représenter les différentes composantes d’un modèle d’affaires. De plus, il faut garder à l’esprit que la conception d’un modèle d’affaires est rarement linéaire mais nécessite davantage l’attitude créatrice d’un architecte ou d’un designer que celle d’un manager ou d’un décideur rationnel. Souvent en management, on pense que la première idée est la bonne et on se donne peu les moyens d’explorer différents prototypes de la solution future. Enfin, quand on sait que nombreux sont les modèles d’affaires qui échouent parce qu’ils proposent des produits et services dont personne ne veut, on ne peut qu’être sensible à la suggestion de tester avec de vrais clients les hypothèses sur lesquelles est construit un modèle d’affaires, ceci avant de lancer son exécution.

Les objectifs pédagogiques de la journée sont donc les suivants

(a) découvrir le Business Model Canvas et le Value Proposition Canvas, des outils visuels pour décrire, esquisser et remettre en question des modèles d’affaires, (b) mieux comprendre des exemples marquants d’innovation par les business models, et (c) évoquer certaines approches de “design thinking” appliquées à la conception, l’expérimentation et la rénovation de business models.


Privacy-Based Adaptive Context-Aware Authentication

May 2nd, 2016

Liu, Z., Bonazzi, R., and Pigneur, Y. (2015) Privacy-Based Adaptive Context-Aware Authentication System for Personal Mobile Devices. Journal of Mobile Multimedia, 12(1-2), 159-180

Over the past decade, mobile devices such as smartphones have become increasingly common as a form of handheld computing platform. The use of mobile applications on these mobile devices is experiencing unprecedented rates of growth. However, when using mobile applications, users are often requested to give context information. Such requests have led to growing privacy concerns. This paper proposes the use of context-awareness to improve single sign-on (SSO) solutions so that mobile users can protect their private information. A privacy-based adaptive SSO (ASSO) may be able to increase users’ perceived ease of use of the system and give service providers the necessary authentication security for their applications. The study was based on data gathered from 168 participants as part of the Lausanne Data Collection Campaign. This was led by the Nokia research center in Switzerland and used Nokia N95 phones. The analysis of SVM showed our expectations to be correct. Consequently, a new business model for mobile platforms has been proposed to reinforce our claim that privacy-friendly value propositions are possible and can be used to obtain a competitive advantage.

tournée asiatique

April 25th, 2016

End of our spring tour in Asia: Singapore, Tokyo, Kyoto and Seoul. More than fifteen keynotes, lectures and workshops on BMGEN/VPdesign. Fruitful visits and interesting meetings in prestigious universities (NUS, Tokyo, Kyoto, Keio, Tama, Waseda), incubators and companies.

Tama University     IMG_7374     IMG_7187


visite à CandySan

April 19th, 2016

Une dernière visite, avant le retour en Suisse, chez Benoît Theveny (iciJapon), entrepreneur tokyoïte, dont la boutique en ligne de friandises japonaises connaît une croissance assez extraordinaire. Sa maison regorge de marchandise, une véritable ruche, et le camion de la poste y passe trois fois par jour pour charger les colis qui partent à l’étranger.

visit at Waseda

April 19th, 2016

visit at Graduate School of Business and Finance, invited by Prof. Tatsuyuki Negoro, dean, and Kaori Togashi


BMGEN at Todai

April 18th, 2016

Seminar at the University of Tokyo (TODAI), invited by Prof. Hideyuki Horii, head of the iSchool (web)

The iSchool organises each summer the UTokyo Innovation Summer Program (TISP2016). During the 2-week program, students studying in Universities outside Japan and students in UTokyo, will engage in classes, workshops and fieldwork in Tokyo followed by a program to a local region of Japan.

This keynote will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas in large corporations will be illustrated.

BMGEN/VPDesign for JIN

April 15th, 2016

workshops for Japan Innovation Network (web) at Tokyo, organized by Prof. Konno, president, and Hiro Nishiguchi, executive director


Business Model & Value Proposition Design 〜独自のビジネスモデルと顧客価値を創造する方法〜
原著者Yves Pigneur(イヴ・ピニュール)氏から直接学べる貴重なチャンス!

Other private workshops for Japanese companies