Startup Brand Ontology

January 17th, 2017

“Days of PhD Students” at our Institute for Information Systems (ISI) in Lausanne. Among them, Dina Elikan will present her thesis proposal entitled “An Ontology and a visual tool for designing a Startup Brand”.

“Branding is key at the beginning of a startup’s life. The literature about corporate branding is dense and contains a lot of different typologies. Nevertheless the literature of startup branding is sparse and there are only few models to validate and conceptualize branding in a startup. Brands are an asset to the company, thus they should be well thought of. They are also a strategic way to differentiate a startup from its competitors. And having a well-defined brand allows all the people involved in the startup to communicate the same message to all stakeholders. This project aims to identify the key concepts and relationships in the domain of Startup Branding in order to propose a structured vision and definition of the concept. With this in mind, my research aims to develop a so- called “Startup Brand Ontology” and a visual tool to help startups co-design their brand. With the intention to help them express and communicate a clear vision, image and culture to all their stakeholders. Read the rest of this entry »

digital platform of micro-merchants

January 17th, 2017

Fruitful discussion with Christian Sinobas, founder and CEO of Kiwi


“KiWi is the digital platform of micro-merchants [mainly in Mexic0]. With KiWi app, merchants can manage their transactions (cash register) and sell new products and services, such as airtime top-ups for prepaid mobile phones. With KiWi card reader & app, merchants can also accept cards payments, such as Visa and MasterCard.


Design Science Research in IS

January 6th, 2017

CUSO activity “Design Science & Design Thinking” in Ovronnaz, with Jean-Henry Morin (UniGe) and Kil-Soo Suh 서길수 (Yonsei University, Seoul)


The objective is to introduce PhD students in information systems (IS) and computer science (CS) to the methodological foundation of design science research and design thinking. This Winter School is part of the Doctoral Program of Computer Science offered by the “Conférence Universitaire de Suisse Occidentale” (CUSO), but is open for participants from other Swiss universities. Detailed information is available on the CUSO website

Business Model Conference CfP

January 3rd, 2017

Call for Papers is open for the Business Molde Conference (web), organised in Venice, by Christian Nielsen, Business Model Design Center, Aalborg

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“While a lot has been done, leading to fascinating insights for research and practice, research on business models is still raising new questions, proving that it is a progressive research stream in the sense of Lakatos. A scholarly conference dedicated to this topic is an opportunity to have constructive discussions on researching and teaching business models (more)

Security of Supply in the Electricity Sector

December 19th, 2016

PhD defence of Sébastien Osorio for his thesis entitled “Security of Supply in the Electricity Sector: the Case of Switzerland”, under the supervision of Prof. Ann van Ackere and jury with Prof. Derek W. Bunn and  Prof. Erik R. Larsen.

“The objective of this research is to elaborate on the concept of security of supply in the electricity sector (SoES), and to analyse in particular the case of Switzerland, mainly using a System Dynamics approach [...] The overall conclusion is that the security of supply is threatened in Switzerland.

Market Opportunity Navigator

December 16th, 2016

always a pleasure to meet and chat with Marc Gruber (EPFL) and Sharon Tal-Itzkovitch (Technion) on their “Market Opportunity Navigator” tool and their soon coming book “The Market Opportunity Navigator: 3 steps to backing the most valuable opportunity” by Pearson International.


CIO Symposium

December 14th, 2016

The CIO Symposium (web) organised by the Innovation Value Institute (IVI) at ICIS aims at connecting IS scholars and IS practitioners. The CIO Symposium and IVI Winter Summit focus on ‘Winning strategies for enabling the Digital Enterprise – Secrets of Successful CIOs and thought-leaders’ (more)


Insightful talk by Jeanne Ross (MIT) on “Designed for Digital”, speaking about efficiency (of the operational backbone) Vs agility (of the digital services platform), illustrated with the impressive LEGO case study.

AIS Outreach Award

December 13th, 2016

Honoured to have received the AIS Outreach Award, given for the first time by AIS at ICIS’2016, Dublin (award)

“The AIS Outreach Practice Publication Award was created to recognize members who successfully transfer research to practitioner audiences in practice-based publications (more)

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news on the HEC web site here

PhD seminar on open innovation

December 13th, 2016

Dina participates to the PhD in management sciences seminar on Open Innovation & Open Business Models (web), organised by Henry Chesbrough (Berkeley) and Wim Vanhaverbeke (NUS) in Barcelona.

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The seminar will be followed by the 3rd Annual World Open Innovation Conference (WOIC) in Barcelona.

ICIS’2016 at Dublin

December 9th, 2016

International Conference on Information Systems (ICIS’2016), starting this week-end in Dublin, Ireland, December 11-14.


“ICIS is the major annual meeting of the Association for Information Systems (AIS), which has over 4,000 members representing universities in over 95 countries worldwide. It is the most prestigious gathering of academics and practitioners in the IS discipline, and provides a forum for networking and sharing of latest ideas and highest calibre scientific work amongst the IS profession … more