Yves Pigneur

New semester for the “Business Model Innovation and Design” course

   drawings by Cornelia

The objectives of this MScIS course are threefold. The first objective is to be able to accurately describe changes in industry structures and situations of business model innovation in general. The second objective is to master the design of business models and value propositions using a design-thinking attitude and adopting the “Managing as designing” paradigm. The third objective is to explain why and how information systems research can complement its traditional focus on decision making, organizational design, and performance analysis with an additional new focus on the design, selection, and simulation of business models and similar strategic notions …

syllabus (Moodle)

Le cours de systèmes d’information & design en 2ème bachelor à HEC recommence …

Le cours présente les principes de la conception et la pensée « design » appliqués aux services en ligne. Le cours introduit progressivement les concepts, les modèles et les techniques pour concevoir de nouveaux services, les processus sous-jacents et les modèles d’affaires correspondants. Le cours illustre également les techniques, les processus et les outils du design: scénario, histoire racontée, analyse de la tâche, brainstorming, carte conceptuelle, script, prototype, esquisse, …

(moodle)

Début du cours de SI qui présente les principes de la conception et la pensée « design » appliqués aux services en ligne. Le cours introduit progressivement les concepts, les modèles et les techniques pour concevoir de nouveaux services, les processus sous-jacents et les modèles d’affair correspondants. L’apprentissage passe par des cours, des exercices de conception, des études de cas, et des séances de co-design en groupe …

Descriptif du cours (ici) et syllabus (Moodle)

“The Kauffman Foundation, in collaboration with the founders of Strategyzer – the makers of the best-selling book Business Model Generation and the inventors of the breakthrough Business Model Canvas methodology – developed the animated, short videos to boost executives’ and entrepreneurs’ chances of success in their search for a scalable and profitable business model.

“The video series teaches entrepreneurs how to go from having a business idea to pitching a validated business model and value proposition. You’ll learn about the Business Model Canvas: a tool that will help you design business models that have a competitive edge, leverage opportunities in your environment and test your ideas through experiments with customers.

   article in Entrepreneurship.org

Our master in Information Systems at HEC Lausanne is going well and is ranked 8th best master in IS by Eduniversal (web)

New edition of the course “Business Model Design” to the MScIS students at HEC Lausanne

Upon completion this course, the participants will have a general understanding of the current state and trends in the design of business models and value propositions. The course aims at (a) learning about and applying a practical visual language to describe, challenge, and design business models and value propositions, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies and social entrepreneurship ventures, and (c) exploring and prototyping business models using design thinking and customer development to boost future growth.

(more…)

Le cours de systèmes d’information & design en 2ème bachelor à HEC recommence …

Le cours présente les principes de la conception et la pensée « design » appliqués aux services en ligne. Le cours introduit progressivement les concepts, les modèles et les techniques pour concevoir de nouveaux services, les processus sous-jacents et les modèles d’affaires correspondants. L’apprentissage passe par des cours, des exercices de conception, des études de cas, et des séances de co-design en groupe. Le cours illustre également les techniques, les processus et les outils du design: scénario, histoire racontée, analyse de la tâche, brainstorming, carte conceptuelle, script, prototype, esquisse, … (more)

(moodle)

video shooting at Berlin for a new online course on Value Proposition Design, directed by Daniela Berto (*), with the VPD team

(*) Daniela designed the first video for BMGEN in 2011, viewed more than one million times (youtube)

last days of my visit at NUS bschool this year: warm welcome, fruitful meetings, great workshops, interests in BMGEN, … Thanks Thompson, Poh Kam, Chang Chieh, Luda, Dorothy … marvellous stay!

Winter School on design science and design thinking in IS, organised by CUSO at Ovronnaz from January 13 to 17th, 2014, with Prof. Jean-Henry Morin, University of Geneva

The objective of this course is to offer PhD students in information systems (IS) and computer science (CS) the methodological foundation of design science research and design thinking … (more)

(chapter 2)

In particular the course will address design science research in information systems from various viewpoints: frameworks, guidelines, theory, processes, evaluation, patterns, ideation and rationale. These design techniques will be used in creative sessions for writing research proposals, drawing scientific posters, and presenting oral slideshows (see the syllabus of the last year course here)