Workshop at the Summer School on Management of Creativity in an Innovation Society (program), organised by Patrick Cohendet, Laurent Simon & Lucy Stojak.
“The Summer School offers a unique and privileged opportunity for 60 participants from different countries and backgrounds to explore and compare two ecosystems in creative and innovative cities, Montreal and Barcelona, as well as to tap into new sources of inspiration on how to create environments that stimulate innovation. (more)
This mini-workshop aims at presenting the latest Business Model Innovation and Lean Startup tools. Business model innovation and industry changes will be illustrated with examples such as Nespresso, AirBnB, Tesla and AWS. Design thinking attitude will also be emphasized for exploring and prototyping business models. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts, canvases and tools to design sustainable business models and innovative value propositions. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models