Archive for the ‘talks’ Category

VPDesign at EPFL

Friday, February 27th, 2015

talk on Value Proposition Design at EPFL, invited by Adrian Holzer in his class on Social Media, with ECAL

The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions.

VPDesign chez Rezonance

Monday, February 23rd, 2015

“First exceptionnel pour célébrer deux best-seller au succès sans précédent ! L’entrepreneur Alex Osterwalder et le Professeur Yves Pigneur de l’Université de Lausanne, auteurs du Business Model Canvas et du bestseller mondial Business Model Generation, présentent leur nouveau livre Value Proposition Design ou comment proposer des produits et services auxquels les clients ne peuvent pas résister (more)

 

rezonance

BMGEN workshop at Berlin

Thursday, February 19th, 2015

A first 2-day workshop on Business Model Generation (BMGEN) in Berlin this year …

“A rare two-day public workshop by the team behind the groundbreaking and best-selling book, Business Model Generation”

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After this workshop you will have:

- Learned about and applied a practical visual language and innovation process to describe, challenge, and design strategy and business models.
- Appreciated powerful examples of business model innovation, ranging from Fortune 500 companies to start-ups and social entrepreneurship ventures.
- Explored and prototyped business models using design thinking, customer development, and lean start-up methods to boost future growth

see here for details

VPDesign at Givaudan

Tuesday, February 17th, 2015

Mini-workshop for Givaudan, at Kemptthal, invited by Henning Hartnacke

givaudan

The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas  for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.

BMGEN in large corporations

Tuesday, February 10th, 2015

The first meeting of Business Model Canvas and Leanstartup practitioners in large organizations, organized by Strategyzer and hosted by MasterCard at their headquarter in Purchase, New York

Blog post on Strategyzer Peer Learning Summit

bmgenLargeCOrporation

Objective
Improve the application and scaling of the Business Model Canvas and Leanstartup methodologies by sharing best practices among peers.

Format
Hands-on sharing of concrete experiences about what works and what doesn’t among peer practitioners in large organizations. Targeted and structured knowledge sharing sessions facilitated by Strategyzer.

Special session on latest Leanstartup tools:
During the last session of the event Alexander Osterwalder, Yves Pigneur, and Alan Smith shared the latest tools and processes to help apply and scale innovation in large organizations. Notably, they talked about the Test Card, Learning Card, and Progress Board.

See the Strategyzer blog post.

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Strategyzer surveyed over 1,300 Canvas users and conducted 35 interviews with individuals in FT Global 500/Fortune 500 corporations, consultants, entrepreneurs, and academics. See “Why and How Organizations Around the World Apply the Business Model Canvas” here.

The research report can be downloaded here.

BMGEN/VPDesign at NYU

Thursday, February 5th, 2015

talk with Alex, Alan and Greg, at NYU, invited by the NYU Entrepreneurial Institute (web), Risa Cohn and the director Frank Rimalovski. 400 guests expected … !

In this interactive talk with hands-on exercises, [...] the participants will learn the latest on how to design, test, and iterate business models and value propositions to decrease the risks of innovation [...] to apply the concepts and tools from the new book, Value Proposition Design. Participants will learn how to apply and use the Value Proposition Canvas, Test Cards, Learning Cards, and the Progress (eventbrite)

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BMGEN à Geopolis

Wednesday, January 28th, 2015

Présentation de BMGEN/VPDesign au Groupe d’Ecologie industrielle de Lausanne, invité par Prof. Suren Erkman (lift)

L’objectif de cette présentation est de découvrir le “Business Model Canvas” pour décrire, remettre en question et esquisser des business models et leurs proposition de valeur , mais aussi explorer le “design thinking” et le “lean startup” pour prototype et tester les business models.

Discussion sur un éventuel projet commun dans le programme VolteFace (web) …

BMGEN & VPDesign à Genilem

Friday, January 23rd, 2015

Mini-atelier aux coaches de Genilem (web) et d’InnoVaud (web) , invité par Philippe Gaemperle, directeur

logo_genilemlogo innovaud RVB

L’ objectif de cette présentation est de découvrir le “Value Proposition Canvas” pour décrire, remettre en question et esquisser les propositions de valeur d’un business model , mais aussi explorer le “design thinking” et le “lean startup” pour prototype et tester les business models et leurs propositions de valeur.

VPDesign

BMGEN pour Veolia

Wednesday, December 3rd, 2014

introduction au “Business Model Design” pour une équipe de Veolia à l’IMD, invité par Prof. Cyril Bouquet

Dans le cadre d’une semaine “Deep dive” animée par Prof. Cyril Bouquet, les objectifs de cet atelier sont de (a) découvrir et d’appliquer le “Business model canvas” et le “Value Proposition Canvas” pour décrire, remettre en question et évaluer des propositions de valeur et des business models innovants, (b) mieux comprendre certains exemples marquants d’innovation par les business models, et (c) explorer l’attitude “design” appliquée à la conception et au test de business models.

BMGEN à Adetem Marketing Factory

Thursday, November 27th, 2014

Keynote sur BMGEN à la Journée national du marketing, rebaptisée “Adetem Marketing Factory”, organisée par l’association française du marketing (web).

“Le marketing doit impérativement avoir du SWAG que l’Adetem Marketing Factory définit comme : Sustainable : pensez durable. Wanted : soyez désirable. Agility : devenez agile et créatif. GO ! : osez et prenez des risques”.
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Créer une proposition de valeur attrayante dans un business model innovant: Les objectifs de cette présentation sont de (a) découvrir le Business Model Canvas et le Value Proposition Canvas, des outils visuels pour décrire, remettre en question et esquisser des modèles d’affaires et des propositions de valeur, (b) mieux comprendre certains exemples marquants d’innovation par les business models, et (c) explorer les approches “design thinking” et “lean startup” appliquées à la conception de modèles d’affaires.