Archive for the ‘articles’ Category

Privacy Calculus

Friday, July 1st, 2016

Liu, Z., Shan, J. & Pigneur, Y. (2016) The Role of Personalized Services and Control: An Empirical Evaluation of Privacy Calculus and Technology Acceptance Model in Mobile Context. Journal of Information Privacy and Security (forthcoming)

The last few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. The purpose of this study is to better understand such privacy issues in a mobile context. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model in the mobile application context. Also examined is the role of personalized services and users’ control over personal data in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also showed that personalized services and users’ control over personal data have a strong effect on both a privacy calculus and mobile TAM.

downloads of “Clarifying business models”

Tuesday, November 3rd, 2015

Message from AIS Electronic Library (AISeL): 703 new downloads in October 2015 (10’891 Total Downloads) of our paper with Alex “Clarifying business models: Origins, present, and future of the concept” in Comm. AIS (2005)

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BMGEN dans la revue Gestion

Tuesday, May 26th, 2015

article dans un numéro spécial de la revue Gestion sur les modèles d’affaires innovants, par Jacqueline Cardinal, « Yves Pigneur et le Business Model Generation : un modèle d’affaires au service d’un livre… ou vice versa ? », Gestion 2015/1 (Vol. 40), p. 47-53.

RIGES_401_L204     bmgenGestion

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BMGEN at University of Sydney

Tuesday, March 31st, 2015

keynote at the University of Sydney , invited and warmly welcomed by Prof. Steve Elliot, for the industry members of the Digital Disruption Research Group (DDRG) of the University of Sydney Business School

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The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.

BMGEN/VPDesign at QUT

Friday, March 27th, 2015

keynote at QUT , invited by Prof. Per Davidsson, in his Australian Centre for Entrepreneurship Research  (ACE) Screen Shot 2015-03-24 at 19.12.33QUT-ACE-Australia-pic

In the talk with hands-on exercises Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and tools from his new book with Alex, “Value Proposition Design”

BMGEN at the ATP incubator

Monday, March 23rd, 2015

keynote at ATP Innovations, the Australia’s leading business incubator, invited by Hamish Hawthorn, CEO

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The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.

Hitchhiker’s guide for dynamic ridesharing

Monday, January 5th, 2015

Bonazzi, R., Pigneur, Y. (2015) The Hitchhiker’s Guide to the Galaxy of Dynamic Ridesharing, HICSS

Dynamic ridesharing is a form of carpooling that allows anyone in a city to hitchhike a ride on short notice. Firms like Lyft and Uber have location-based applications for smartphones that are said to revolutionize this sector of transportation. Nonetheless, this mobile service is still in its infancy and there is a constellation of alternative solutions, with no reliable way to benchmark their diffusion across cities. We propose a method that treats dynamic ridesharing like a virus and (1) collects data from Google trends, as if it were a flu; (2) monitors its viral diffusion by implementing an epidemiological model; (3) infers strategic choices of a firm and represents them on a business model canvas. Our data analysis illustrates that (a) the Susceptible-Infected-Susceptible model performs better than the traditional S-shaped curve, and (b) our method allows us to estimate the evolution of new users and dropped users in every city.

Layered BMGEN and TBL

Sunday, November 30th, 2014

Alexandre J., Paquin, R., Pigneur, Y. (2014) The triple layered business model canvas. Building a tool for more sustainable business models (submitted)

Our research approach resembles that of a toolsmith. We seek to present and discuss the tools we have created. Our tools become our means when imagining more sustainable business models. Our objectives were similar to those of Short et al., (2013) who state that “current tools and methods lack a systematic approach for considering value for multiple stakeholders and for innovating the business model for sustainability”. In the end, our goal is to support organizations whom wish to transform their business model and guide them to reflect upon their business model with a systematic approach or tool that considers multiple stakeholders. In this article, our research question is “How can environmental and social issues be included in the business model canvas?”

Visualising Business Model Evolution

Monday, April 28th, 2014

Fritscher, B., Pigneur, Y. (2014) Visualizing Business Model Evolution with the Business Model Canvas: Concept and Tool. IEEE Conference on Business Informatics (CBI’2014), July 2014

The Business Model Canvas (BMC) assists in the design of companies’ business models. As strategies evolve so too does the business model. Unfortunately, each BMC is a standalone representation. Thus, there is a need to be able to describe transformation from one version of a business model to the next as well as to visualize these operations. To address this issue, and to contribute to computer-assisted business model design, we propose a set of design principles for business model evolution. We also demonstrate a tool that can assist in the creation and navigation of business model versions in a visual and user-friendly way.

Valve Corporation case study by Boris here

BM design: paper Vs CAD

Saturday, April 12th, 2014

Fritscher, B., Pigneur, Y. (2014) Business model design: an evaluation of paper-based and computer-aided canvases. Proc. International Symposium on Business Modeling and Software Design, forthcoming.

In recent years, Business Model Canvas design has evolved from being a paper-based activity to one that involves the use of dedicated computer-aided business model design tools. We propose a set of guidelines to help design more coherent business models. When combined with functionalities offered by CAD tools, they show great potential to improve business model design as an ongoing activity. However, in order to create complex solutions, it is necessary to compare basic business model design tasks, using a CAD system over its paper-based counterpart. To this end, we carried out an experiment to measure user perceptions of both solutions. Performance was evaluated by applying our guidelines to both solutions and then carrying out a comparison of business model designs. Although CAD did not outperform paper-based design, the results are very encouraging for the future of computer-aided business model design.

PDF

Proceedings BMSD 2014 here