Archive for the ‘articles’ Category

BMGEN/VPDesign at QUT

Friday, March 27th, 2015

keynote at QUT , invited by Prof. Per Davidsson, in his Australian Centre for Entrepreneurship Research  (ACE) Screen Shot 2015-03-24 at 19.12.33QUT-ACE-Australia-pic

In the talk with hands-on exercises Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and tools from his new book with Alex, “Value Proposition Design”

BMGEN at the ATP incubator

Monday, March 23rd, 2015

keynote at ATP Innovations, the Australia’s leading business incubator, invited by Hamish Hawthorn, CEO

Screen Shot 2015-03-22 at 14.22.20

The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.

Hitchhiker’s guide for dynamic ridesharing

Monday, January 5th, 2015

Bonazzi, R., Pigneur, Y. (2015) The Hitchhiker’s Guide to the Galaxy of Dynamic Ridesharing, HICSS

Dynamic ridesharing is a form of carpooling that allows anyone in a city to hitchhike a ride on short notice. Firms like Lyft and Uber have location-based applications for smartphones that are said to revolutionize this sector of transportation. Nonetheless, this mobile service is still in its infancy and there is a constellation of alternative solutions, with no reliable way to benchmark their diffusion across cities. We propose a method that treats dynamic ridesharing like a virus and (1) collects data from Google trends, as if it were a flu; (2) monitors its viral diffusion by implementing an epidemiological model; (3) infers strategic choices of a firm and represents them on a business model canvas. Our data analysis illustrates that (a) the Susceptible-Infected-Susceptible model performs better than the traditional S-shaped curve, and (b) our method allows us to estimate the evolution of new users and dropped users in every city.

Layered BMGEN and TBL

Sunday, November 30th, 2014

Alexandre J., Paquin, R., Pigneur, Y. (2014) The triple layered business model canvas. Building a tool for more sustainable business models (submitted)

Our research approach resembles that of a toolsmith. We seek to present and discuss the tools we have created. Our tools become our means when imagining more sustainable business models. Our objectives were similar to those of Short et al., (2013) who state that “current tools and methods lack a systematic approach for considering value for multiple stakeholders and for innovating the business model for sustainability”. In the end, our goal is to support organizations whom wish to transform their business model and guide them to reflect upon their business model with a systematic approach or tool that considers multiple stakeholders. In this article, our research question is “How can environmental and social issues be included in the business model canvas?”

Visualising Business Model Evolution

Monday, April 28th, 2014

Fritscher, B., Pigneur, Y. (2014) Visualizing Business Model Evolution with the Business Model Canvas: Concept and Tool. IEEE Conference on Business Informatics (CBI’2014), July 2014

The Business Model Canvas (BMC) assists in the design of companies’ business models. As strategies evolve so too does the business model. Unfortunately, each BMC is a standalone representation. Thus, there is a need to be able to describe transformation from one version of a business model to the next as well as to visualize these operations. To address this issue, and to contribute to computer-assisted business model design, we propose a set of design principles for business model evolution. We also demonstrate a tool that can assist in the creation and navigation of business model versions in a visual and user-friendly way.

Valve Corporation case study by Boris here

BM design: paper Vs CAD

Saturday, April 12th, 2014

Fritscher, B., Pigneur, Y. (2014) Business model design: an evaluation of paper-based and computer-aided canvases. Proc. International Symposium on Business Modeling and Software Design, forthcoming.

In recent years, Business Model Canvas design has evolved from being a paper-based activity to one that involves the use of dedicated computer-aided business model design tools. We propose a set of guidelines to help design more coherent business models. When combined with functionalities offered by CAD tools, they show great potential to improve business model design as an ongoing activity. However, in order to create complex solutions, it is necessary to compare basic business model design tasks, using a CAD system over its paper-based counterpart. To this end, we carried out an experiment to measure user perceptions of both solutions. Performance was evaluated by applying our guidelines to both solutions and then carrying out a comparison of business model designs. Although CAD did not outperform paper-based design, the results are very encouraging for the future of computer-aided business model design.

PDF

Proceedings BMSD 2014 here

Foresight Support System

Thursday, April 10th, 2014

Ondrus, J., Bui, T., Pigneur, Y. (2014) A Foresight Support System Using MCDM Methods. Group Decision and Negotiation Journal (forthcoming).

In this paper, we demonstrate the design and use of a Foresight Support System (FSS) combining two multi-criteria decision-making (MCDM) methods. Tra- ditionally, foresight activities involves Delphi, focus group, or Estimate-Talk-Estimate techniques to collect opinions of an expert panel. Often, these techniques are not com- puterized and data visualization is rudimentary. Our highly-interactive FSS solves a number of inherent issues during the data collection, analysis, and results visualiza- tion processes. Despite that MCDM methods have been recommended for technology foresight, a validation with a real field experiment was still required. To evaluate our approach and FSS, we conducted a foresight exercise for the Swiss mobile payments market. Our research confirms that the use of MCDM methods supported with a com- puterized tool can enhance the foresight processes and results.


From BMO to BMC

Monday, October 7th, 2013

Fritscher, B., Pigneur, Y (2014) From Business Model Ontology to Business Model Canvas (submitted)

When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We show how an academic theory such as Business Model Ontology has evolved into the Business Model Canvas that is used by practitioners around the world today. We draw lessons from how this simplified canvas is used and show new ways to design and assess business models from a visual perspective. These observations provide a clearer picture of the business model as a strategic planning tool and are the basis for further research.

Computer-Aided Business Model Design

Saturday, June 15th, 2013

Fritscher, B., Pigneur, Y. (2013) Computer Aided Business Model Design: Analysis of Key Features Adopted by Users, HICSS 2014

Business model innovation comprises many theoretical models, frameworks and methodologies; however, there is still little in the way of digital support for them using Computer Aided Design software. In this paper, we present an analysis of real-world usage data from the first generation of such tools that were designed to support the business model canvas. We first present how two artifacts implement features such as colors for grouping, custom attributes and positioning of elements. An examination of how digital support brings about new opportunities in business modeling allows us to compare this with a paper-based version. We then analyze how variations of these features have been used in the real world. Finally, we examine the implications of our observations for the next generation of tools and the advancement of research for dedicated Computer Aided Design tools to support strategic objects such as business models.

Privacy as a Tradeoff

Saturday, June 15th, 2013

Bonazzi, R., Liu, Z., Pigneur, Y. (2014) Privacy as a Tradeoff: Introducing the Notion of Privacy Calculus for Context-Aware Mobile Applications. HICSS 2014

Evidences collected from smartphones users show a growing desire of personalization offered by services for mobile devices. However, the need to accurately identify users’ contexts has important implications for user’s privacy and it increases the amount of trust, which users are requested to have in the service providers. In this paper, we introduce a model that describes the role of personalization and control in users’ assessment of cost and benefits associated to the disclosure of private information. We present an instantiation of such model, a context-aware application for smartphones based on the Android operating system, in which users’ private information are protected. Focus group interviews were conducted to examine users’ privacy concerns before and after having used our application. Obtained results confirm the utility of our artifact and provide support to our theoretical model, which extends previous literature on privacy calculus and user’s acceptance of context-aware technology.