Archive for the ‘books’ Category
The adventure started 10 years ago when Alex Osterwalder, then a doctoral student at HEC Lausanne with prof. Yves Pigneur, developed the concept of Business Model Generation. The authors of the international bestseller have now published a new book, Value Proposition Design, already a top seller. more
Pat van der Pijl (BM Inc) is presenting BMGEN to Mark Rutte, the Prime Minister of the Netherlands …
Webinars with Alex for the launch-day of “Value Proposition Design” at special events in …
The new book “Value Proposition Design” is there !
First day, already #1 in Marketing & Sales on Amazon
100 pages for free
and a rich online companion (with posters, slides, exercices, images …) for the book adopters
Why We Created Value Proposition Design ?
“The book explains how to create products and services customers want. It complements the first book, Business Model Generation, which focuses on how to create great business models … more on the Strategyzer blog
“Value Proposition Design” will be launched on October 20th and is pre-sales on amazon.com, but already at #164 on sales rank and #2 for marketing books
BMGEN workshop at InfoComm’s AV Executive Conference, Scottsdale, Septembre 18, invited by David Nour (web)
“… forget everything you know about conferences. The AV Executive Conference (AVEC) is not an event where you will sit quietly and take notes. Create your own “business growth canvas” with help from Dr. Yves Pigneur, inventor and bestselling author of Business Model Generation. (more)
And panel on the practical use of BMGEN in companies, with Muki Hansteen-Izora (Intel), Justin Lokitz (Autodesk), Sidnee Peck (Uni Arizona), Julian Philips (whitlock) and Dean DeBiase (Kellog), animated by David Nour.