Archive for the ‘books’ Category

launch webinars for VPD

Monday, October 20th, 2014

Webinars with Alex for the launch-day of “Value Proposition Design” at special events in …

Amman, Amsterdam, Auckland, Barcelona, Berlin, Bogotá, Boston, Brisbane, Bucharest, Budapest, Cairo, Chicago, Florianópolis, Fredericton, Geneva, Hasselt, Hong Kong, Krakow, London, Melbourne, Milan, Moscow, New York, Osaka, Oslo, Paris, Praha, Salt Lake City, San Pedro, Singapore, Sofia, Stuttgart, SydneyTaipei, Tehran, Tokyo, Toronto, Victoria, Warsaw, Wellington, and Zurich

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Value Proposition Design Launch: #1 in Marketing & Sales: see Strategyzer blog post. Another blog post by Strategyzer. After 3 days, VPD is #17 out of 30 million books for sale on Amazon! (22 Oct.)


VPD is out

Sunday, October 19th, 2014

The new book “Value Proposition Design” is there  !

First day, already #1 in Marketing & Sales on Amazon

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100 pages for free

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and a rich online companion (with posters, slides, exercices, images …) for the book adopters

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Why We Created Value Proposition Design ?

“The book explains how to create products and services customers want. It complements the first book, Business Model Generation, which focuses on how to create great business models … more on the Strategyzer blog


VPDesign is coming

Thursday, October 2nd, 2014

“Value Proposition Design” will be launched on October 20th and is pre-sales on, but already at #164 on sales rank and #2 for marketing books

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BMGEN at InfoComm

Tuesday, September 16th, 2014

BMGEN workshop at InfoComm’s AV Executive Conference, Scottsdale, Septembre 18, invited by David Nour (web)


“…  forget everything you know about conferences. The AV Executive Conference (AVEC) is not an event where you will sit quietly and take notes. Create your own “business growth canvas” with help from Dr. Yves Pigneur, inventor and bestselling author of Business Model Generation. (more)

And panel on the practical use of BMGEN in companies, with Muki Hansteen-Izora (Intel), Justin Lokitz (Autodesk), Sidnee Peck (Uni Arizona), Julian Philips (whitlock) and Dean DeBiase (Kellog), animated by David Nour.


Pre-order of VPD

Sunday, September 14th, 2014

Get a sneak peek at the first 100 pages of the book “Value Proposition Design”


The entire first section defining every detail of the Value Proposition canvas …


VPD at CxO

Friday, September 12th, 2014

Internet “talk-show” by Alex on VPD and BMGEN at CxO



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The transcript by Strategyzer here



Online course on VPD

Tuesday, September 9th, 2014

video shooting at Berlin for a new online course on Value Proposition Design, directed by Daniela Berto (*), with the VPD team

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(*) Daniela designed the first video for BMGEN in 2011, viewed more than one million times (youtube)

BMGEN pour Carrefour

Wednesday, September 3rd, 2014

introduction au “Business Model Design” pour une équipe de Carrefour à l’IMD

Dans le cadre d’une semaine “Deep dive” animée par Prof. Cyril Bouquet, avec la participation de Christian Saclier (head of Design, Nestlé) les objectifs de cet atelier sont de (a) découvrir et d’appliquer le “Business model canvas” et le “Value Proposition Canvas” pour décrire, remettre en question et évaluer des propositions de valeur et des business models innovants, (b) mieux comprendre certains exemples marquants d’innovation par les business models, et (c) explorer l’attitude “design” appliquée à la conception et au test de business models.

VPD on Amazon

Wednesday, August 13th, 2014

the first announcements of “Value Proposition Design” on (web)

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions [...] Great value propositions Are embedded in great business models, Focus on the most significant jobs, most severe pains, and most relevant gains, Differentiate from competition in a meaningful way …


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VPD at HEC Montreal

Thursday, August 7th, 2014

Un mini-atelier pour découvrir le “Value Proposition Canvas” , à HEC Montréal, pour les participants du Parcours Remi Marcout géré par l’Institut d’entrepreneuriat Banque Nationale (web)

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“Comment créer une proposition de valeur attrayante dans un business model innovant …”