Archive for the ‘books’ Category

VPDesign at Amsterdam

Tuesday, November 25th, 2014

A 1-day masterclass on Value Proposition Design at Amsterdam with Alex and Pat. This event is organized by Strategyzer and Business Models Inc. 

Screen Shot 2014-11-15 at 7.17.13 pm



VPDesign at HEC Lausanne

Monday, November 24th, 2014

The adventure started 10 years ago when Alex Osterwalder, then a doctoral student at HEC Lausanne with prof. Yves Pigneur, developed the concept of Business Model Generation. The authors of the international bestseller have now published a new book, Value Proposition Design, already a top seller. more


BMGEN in the Netherlands

Tuesday, November 18th, 2014

Pat van der Pijl (BM Inc) is presenting BMGEN to Mark Rutte, the Prime Minister of the Netherlands …

photo 1   B2tydBYCUAAdWut.jpg-large

Screen Shot 2014-11-20 at 5.34.49 am

BMGEN in USA Today

Tuesday, November 11th, 2014

BMGEN in “The 12 best business books of all time” by USA Today …

Screen Shot 2014-11-11 at 7.58.16 am


Thursday, November 6th, 2014

IN less than 24 hours, 3 fruitful and interesting meetings on innovation, ideas, trends, business models, … with

- Bruno Giussani, European Director of TED (web), a “curator of ideas” (web),

- Philippe Gaemperle, Directeur de Genilem (web) et David Narr,

- Claude Amiguet, Directeur de Neode (web)

launch webinars for VPD

Monday, October 20th, 2014

Webinars with Alex for the launch-day of “Value Proposition Design” at special events in …

Amman, Amsterdam, Auckland, Barcelona, Berlin, Bogotá, Boston, Brisbane, Bucharest, Budapest, Cairo, Chicago, Florianópolis, Fredericton, Geneva, Hasselt, Hong Kong, Krakow, London, Melbourne, Milan, Moscow, New York, Osaka, Oslo, Paris, Praha, Salt Lake City, San Pedro, Singapore, Sofia, Stuttgart, SydneyTaipei, Tehran, Tokyo, Toronto, Victoria, Warsaw, Wellington, and Zurich

Screen Shot 2014-10-20 at 9.11.56 pm

Value Proposition Design Launch: #1 in Marketing & Sales: see Strategyzer blog post. Another blog post by Strategyzer. After 3 days, VPD is #17 out of 30 million books for sale on Amazon! (22 Oct.)


VPD is there

Sunday, October 19th, 2014

The new book “Value Proposition Design” is there  !

First day, already #1 in Marketing & Sales on Amazon

Screen Shot 2014-10-21 at 1.44.20 pm

100 pages for free

Screen Shot 2014-10-21 at 1.46.39 pm

and a rich online companion (with posters, slides, exercices, images …) for the book adopters

Screen Shot 2014-10-21 at 10.32.01 am

Why We Created Value Proposition Design ?

“The book explains how to create products and services customers want. It complements the first book, Business Model Generation, which focuses on how to create great business models … more on the Strategyzer blog


VPDesign is coming

Thursday, October 2nd, 2014

“Value Proposition Design” will be launched on October 20th and is pre-sales on, but already at #164 on sales rank and #2 for marketing books

Unknown  Screen Shot 2014-10-07 at 12.20.48 am


BMGEN at InfoComm

Tuesday, September 16th, 2014

BMGEN workshop at InfoComm’s AV Executive Conference, Scottsdale, Septembre 18, invited by David Nour (web)

AV_Exec_Conf_F-150x196    (program)

“…  forget everything you know about conferences. The AV Executive Conference (AVEC) is not an event where you will sit quietly and take notes. Create your own “business growth canvas” with help from Dr. Yves Pigneur, inventor and bestselling author of Business Model Generation. (more)

And panel on the practical use of BMGEN in companies, with Muki Hansteen-Izora (Intel), Justin Lokitz (Autodesk), Sidnee Peck (Uni Arizona), Julian Philips (whitlock) and Dean DeBiase (Kellog), animated by David Nour.


Pre-order of VPD

Sunday, September 14th, 2014

Get a sneak peek at the first 100 pages of the book “Value Proposition Design”


The entire first section defining every detail of the Value Proposition canvas …