Archive for the ‘books’ Category

VPDesign is coming

Thursday, October 2nd, 2014

“Value Proposition Design” will be launched on October 20th and is pre-sales on, but already at #750 on sales rank and #5 for marketing books


BMGEN at InfoComm

Tuesday, September 16th, 2014

BMGEN workshop at InfoComm’s AV Executive Conference, Scottsdale, Septembre 18, invited by David Nour (web)


“…  forget everything you know about conferences. The AV Executive Conference (AVEC) is not an event where you will sit quietly and take notes. Create your own “business growth canvas” with help from Dr. Yves Pigneur, inventor and bestselling author of Business Model Generation. (more)

And panel on the practical use of BMGEN in companies, with Muki Hansteen-Izora (Intel), Justin Lokitz (Autodesk), Sidnee Peck (Uni Arizona), Julian Philips (whitlock) and Dean DeBiase (Kellog), animated by David Nour.


Pre-order of VPD

Sunday, September 14th, 2014

Get a sneak peek at the first 100 pages of the book “Value Proposition Design”


The entire first section defining every detail of the Value Proposition canvas …


VPD at CxO

Friday, September 12th, 2014

Internet “talk-show” by Alex on VPD and BMGEN at CxO



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The transcript by Strategyzer here



Online course on VPD

Tuesday, September 9th, 2014

video shooting at Berlin for a new online course on Value Proposition Design, directed by Daniela Berto (*), with the VPD team

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(*) Daniela designed the first video for BMGEN in 2011, viewed more than one million times (youtube)

BMGEN pour Carrefour

Wednesday, September 3rd, 2014

introduction au “Business Model Design” pour une équipe de Carrefour à l’IMD

Dans le cadre d’une semaine “Deep dive” animée par Prof. Cyril Bouquet, avec la participation de Christian Saclier (head of Design, Nestlé) les objectifs de cet atelier sont de (a) découvrir et d’appliquer le “Business model canvas” et le “Value Proposition Canvas” pour décrire, remettre en question et évaluer des propositions de valeur et des business models innovants, (b) mieux comprendre certains exemples marquants d’innovation par les business models, et (c) explorer l’attitude “design” appliquée à la conception et au test de business models.

VPD on Amazon

Wednesday, August 13th, 2014

the first announcements of “Value Proposition Design” on (web)

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions [...] Great value propositions Are embedded in great business models, Focus on the most significant jobs, most severe pains, and most relevant gains, Differentiate from competition in a meaningful way …


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VPD at HEC Montreal

Thursday, August 7th, 2014

Un mini-atelier pour découvrir le “Value Proposition Canvas” , à HEC Montréal, pour les participants du Parcours Remi Marcout géré par l’Institut d’entrepreneuriat Banque Nationale (web)

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“Comment créer une proposition de valeur attrayante dans un business model innovant …”





VPD by Wiley

Wednesday, July 30th, 2014

a long phone conference and discussion between Alex and Wiley for marketing and PR on the soon coming  “Value Proposition Design” book

The first announcements are coming on Amazon and other web sites …

amazonVPD   VPDjp

Last design details and double-check for the manuscript today …


interview pour Gestion

Wednesday, July 30th, 2014

interview par Jacqueline Cardinal pour la revue Gestion (web), sur Business Model Generation and Value Proposition Design