Seminar at the University of Tokyo (TODAI), invited by Prof. Hideyuki Horii, head of the iSchool and inventor of a creativity process.
Fruitful discussion with Kinya Tagawa, creative director and co-founder of takram design engineering, an award-winning design engineer experienced in a wide range of products including hardware, software and interactive art (more); Kinya is also visiting professor at Royal college of Art.
The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.