keynote by Alex on BMGEN at the European Business Forum (EPF), Odense

“Most of us know Michael Porter’s theories on strategy development. Michael Porter’s theories are still valid, but today the most used tool for business and strategy is the Business Model Canvas by Alexander Osterwalder … Together with Yves Pigneur, Alex invented the Business Model Canvas, which is a visual tool designed to ease the process of describing your firm’s value proposition, infrastructure, customers, and finances.   (more)

Screenshot 2019-09-19 at 08.54.36

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