Interview by Brightline

Interview with Alex by Emil Andersson, Brightline, at Odense during the European Thinkers50 Forum

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“Alex Osterwalder and his academic partner Yves Pigneur, authors of Value Proposition Design: How to Create Products and Services Customers Want and Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers share their advice on how senior leaders can make better choices in today’s business world.”

18 years of collaboration & friendship. Alex & I perfectly complement each other when it comes to business ideas & concept development + in 2019 it’s the 10 year Business Model Generation anniversary (first self published in 2009)

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