BMDI course

New (and last) semester for the “Business Model Innovation and Design” course

IMG_6754   syllabus
The objectives of this course are threefold. The first objective is to be able to accurately describe changes in industry structures and situations of business model innovation in general – applied to the example of recent e-business evolutions in particular. The second objective is to master the design of business models using a design-thinking attitude and adopting the “Managing as designing” paradigm. The third objective is to carry out a startup creation project in the digital domain and to mature its business model by testing the underlying assumptions in a so-called “Lean Startup” approach.

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