BMGEN at NUS

Lectures at NUS b-school, invited by Prof. Thompson Teo in his classes

The lecture aims at presenting tools and techniques (ideation, prototyping, storytelling, dotmocracy, …) for service design, using the Value Proposition Canvas for designing, assessing and challenging services and value propositions. Design thinking attitude will be emphasized for exploring and prototyping value propositions. Finally, the synergy with lean startup and customer development will be briefly presented for testing value propositions.

“Dear Mr. Pigneur, thank you so much on todays inspiring presentation at the NUS Service operation management class. In my opinnion, many could learn a lesson from your inspiring and participative way of lecturing. I was so inspired when taking hands on approach to the Business model canvas Thank You”

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