Research seminar at Aarhus b-school

seminar for researchers at Aarhus University

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Designing business models and similar strategic objects

Based on our work and experience in the field of business models, we suggest that the research focus in strategic management could be improved and enlightened by some of the more conceptual and design science research in IS. We highlight three areas in which design science research in IS could inform research in strategic management and business tool development. The first area concerns the identification, formalization, and visualization of the core constructs and models of interest related to the design and analysis of strategic business issues. The second area corresponds to the exploration of how design thinking techniques and tools might contribute to improving the design of answers and alternatives to strategic business questions. The third area addresses the research in computer-aided design assisting the process of designing strategic management objects such as business models.

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