Where to Play

Out today, the book by Mac and Sharon “Where to Play: 3 steps for discovering your most valuable market opportunities”


Designed to work seamlessly with our Business Model and Value Proposition Canvases, the Market Opportunity Navigator, proposed by Marc and Sharon, will help entrepreneurs and innovators to commercialize technologies. You will enjoy discovering highly practical worksheets, maps and dartboards of tremendous interest if you want to better identify, evaluate and strategize market opportunities. Let yourself be charmed by the toolkit and the case studies, along with the thoughts of Marc and Sharon.

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