BMGEN at the Business Model Conference

Keynote at the first Business Model Conference, Venice, invited by Prof. Christian Nielsen

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Business model innovation: big challenge in existing companies

A recent survey by McKinsey showed that 80% of executives agree that innovation is critical for their business and growth strategy but only 6% are satisfied with the outcome. Dr. Yves Pigneur will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting value propositions and business models. The new visual tool “Culture Map” will be briefly presented and illustrated

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