BMGEN for Waseda & Nikkei

Keynote at Waseda University on “Business Model Innovation: a big challenge in existing companies” (ビジネスモデル・イノベーション:既存企業にとっての大きな試練), organized by Nikkei, followed by a talk by Prof. Tatsuyuki Negoro.

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In this keynote, Dr. Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation.

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