BMGEN at NUS b-school

lectures at NUS b-school, invited by Prof. Thompson Teo in his BBA & MBA classes

The lecture aims at presenting tools and techniques (ideation, prototyping, storytelling, dotmocracy, …) for service design, using the Value Proposition Canvas for designing, assessing and challenging services and value propositions. Design thinking attitude will be emphasized for exploring and prototyping value propositions. Finally, the synergy with lean startup and customer development will be briefly presented for testing value propositions.

Comments are closed.