Keynote at CORFO, invited by Tadashi Takaoka


Corporación de Fomento de la Producción de Chile (CORFO) is a Chilean governmental organization that aims to “improve the competitiveness and the productive diversification of the country by encouraging investment, innovation and entrepreneurship, strengthening in addition the human capital and technological capabilities to achieve a sustainable and territorially balanced development”.


Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tool “Culture Map” will be briefly presented and illustrated.

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