BMGEN/VPDesign at PUC
Lecture at Pontifical Catholic University of Chile, invited by Michael Leatherbee Grant, head of EPIC Lab (web)
In this interactive seminar, Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. Participants will apply the canvases to practical examples such as airBnB, Tesla, SunEdisson or Amazon. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting value propositions and business models.