BMGEN at Vienna

talk “Designing, prototyping and testing business models” (web) at TU Vienna, invited by Prof. Hannes Werthner and supported by the Austrian national newspaper ’Der Standard’.

This hands-on and interactive talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing value propositions and business models. The tools and methods are based on the book “Business Model Generation” Yves and Alex co-authored, which sold over 600,000 copies around the world and has been translated into over 27 languages.

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