BMGEN master class at Unil

August 27th, 2014

Une master class (en français) de deux jours (25-26 septembre) pour non seulement découvrir le “Business Model Canvas” et le “Value proposition Canvas” , des outils visuels pour créer, remettre en question et évaluer des business models mais aussi explorer le “design thinking” pour concevoir et tester des prototypes de business models.

BMGENunil Flyer

pour en savoir plus et s’inscrire : masterclass BMGEN

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more effective way for startups to brainstorm

August 27th, 2014

article on BMGEN reprinted in FastCompany, originally appeared in First Round Review

“The word lean is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on something called the Business Model Canvas–a tool developed by author and entrepreneur Alexander Osterwalder and Swiss academic Yves Pigneur (more)


Computer-Aided Business Model Design

August 26th, 2014

Public PhD defence by Boris Fritscher (web) of his thesis entitled “Computer-Aided Business Model Design”, with the thesis committee: Prof. Jos van Hillegersberg (Twente University), Alain Wegmann (EPFL) and Thibault Estier (HEC). Congratulation Doctor Fritscher!

The purpose of this thesis is to identify the functionality that is necessary in a computer-aided design tool in a strategic context, specifically in the design of business models. The research question can be stated as follows: “How can computer-aided design help in designing and assessing strategic business objects, such as business models?”


Privacy Management for mobile devices

August 26th, 2014

PhD defence by Zhan Liu of his thesis entitled “Adaptive Privacy Management System Design For Context-Aware Mobile Devices”, with the thesis committee: Prof. Fang Gang (Hangzhou Dianzi U.), Jean-Fabrice Lebraty (U. Lyon) and Prof. Benoît Garbinato (HEC)

His papers address the three following research questions
- How can context-awareness technologies be used in a privacy management system for mobile phone devices in order to improve authentication security and maintain ease of use?
- How can we design a context-aware mobile application that protects users’ personal information by considering personalization and control?
- How do mobile users perceive about information privacy related issues when using location-based mobile application, and what is the role of personalized services and control over personal information in such context?


August 25th, 2014

meeting with Patrick Aebischer (web), President of EPFL, Martin Vetterli (web), President of the National Research Council of the Swiss National Science Foundation, and Alex Osterwalder (web), founder of Strategyzer: discussion on BMGEN, its online course (web), MOOCS, Coursera at EPFL (web), …

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Serious gaming for teaching

August 25th, 2014

PhD defence by Sabine Emad of her thesis entitled “Cost effective game based marketing teaching in immersive 3d virtual worlds: implementation to case study teaching in second life”, with the thesis committee: Prof. Hélène Michel (Grenoble) and Stephanie Missonier (HEC)

The problem this research is trying to solve is to leverage on virtual worlds technologies to propose an innovative marketing teaching method, which is flexible enough to be implemented by any marketing faculty, is better suited to the gamers’ generation and allows for a more customized and more efficient learning.

VPD on Amazon

August 13th, 2014

the first announcements of “Value Proposition Design” on (web)

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions [...] Great value propositions Are embedded in great business models, Focus on the most significant jobs, most severe pains, and most relevant gains, Differentiate from competition in a meaningful way …


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BMGEN at McGill/HEC (2)

August 8th, 2014

Master class on “Disruptive Business Models and Design”, for the joint EMBA (web) HEC Montréal and McGill University (more). The master class on BM design belongs to the “The Catalytic Mindset” module.

The master class aims at (a) learning about and applying the Business Model Canvas and the Value Proposition Canvas, practical visual languages to describe, challenge, and design business models and their value propositions, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies, and (c) exploring and prototyping value propositions and business models using design thinking and customer development to boost future growth. The mini workshop will be a mix between presentation, q&a, buzz groups, and hands on practice. Read the rest of this entry »

design school

August 7th, 2014

fruitful meeting with Fabienne Münch, Chair of Université de Montréal Design School (introduced by Alexandre Joyce)

“Prior to this position, Fabienne was Director of Ideation for the design driven furniture leader Herman Miller Inc., a think tank that synthesizes user needs research, future trends and business factors into concept explorations, charting paths for potential innovations. Fabienne has held various leadership positions in Research & Development, notably with Herman Miller incubator, Creative Office, and as Director of large scale product development projects. (more)

An expert in design projects, business models in the design industry, convinced that the BMC should be useful to the designers …

VPD at HEC Montreal

August 7th, 2014

Un mini-atelier pour découvrir le “Value Proposition Canvas” , à HEC Montréal, pour les participants du Parcours Remi Marcout géré par l’Institut d’entrepreneuriat Banque Nationale (web)

Cocktail-Pigneur   image002

“Comment créer une proposition de valeur attrayante dans un business model innovant …”




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