October 6th, 2015
mini-workshop for Brazilian visitors in Lausanne for the IBS program, organised by Marc Laperrouza
The workshop aims at not only discovering and applying the Value Proposition Canvas, a visual tool add-on to the Business Model Canvas, to describe, challenge, and design new products and services; but also exploring design thinking, customer development, and lean start-up methods to boost future growth. The Business Model, and Value Proposition Canvas perfectly integrate, with the latter being like a plug-in to the former that allows you to zoom into the details of how you are creating value for customers.
October 2nd, 2015
Seminar at the Copenhagen Business School (CBS), in the Renowned Scholars Seminar Series (web), invited by Prof. Michel Avital
Designing tools to support strategic management and entrepreneurship
We suggest that the research focus in strategic management and entrepreneurship could be improved and enlightened by some of the more conceptual and design-oriented research in information systems. We highlight three areas in particular in which design science research in SI has excelled that could inform research in strategic management. The first area concerns the identification, formalization, and visualization of the core constructs and models of interest related to the design and analysis of strategic business issues. The second area corresponds to the exploration of how design thinking techniques and tools might contribute to improving the design, prototyping, testing and transformation of alternatives to strategic business questions. The third area addresses the research in computer-aided design assisting the process of designing strategic management objects. The three perspectives will be illustrated by our work and experience in the field of business models.
September 30th, 2015
keynote at IT i praksis® konferencen 2015 in Copenhagen, invited by Prof. Niels Bjørn-Andersen
How To Design and Test Business Models and Value Propositions
In this interactive talk with hands-on exercises Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and tools from his new book with Alex Osterwalder, “Value Proposition Design”. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. (more)
September 29th, 2015
Interview with Alexander Osterwalder by Electronic Markets journal, which provides a compelling view on how research on business models emerged and describes how business model thinking makes a difference in practice (more)
September 23rd, 2015
Talk on VPDesign for Liberty Global at IMD, organised by Prof. Cyril Bouquet, with Guy Wollaert, previous Chief Innovation Officer at Coke
The talk aims at not only discovering and applying the Value Proposition Canvas, a visual tool add-on to the Business Model Canvas, to describe, challenge, and design new products and services; but also exploring design thinking, customer development, and lean start-up methods to boost future growth. The Value Proposition Canvas has two sides. With the Customer Profile, based on the concept of ”Jobs-to-be-done”, you can clarify your customer understanding. With the Value Map, you describe how you intend to create value for that customer. You achieve the Fit between the two when one meets the other. The Business Model, and Value Proposition Canvas perfectly integrate, with the latter being like a plug-in to the former that allows you to zoom into the details of how you are creating value for customers.
September 16th, 2015
The objectives of this MScIS course are threefold. The first objective is to be able to accurately describe changes in industry structures and situations of business model innovation in general. The second objective is to master the design of business models and value propositions using a design-thinking attitude and adopting the “Managing as designing” paradigm. The third objective is to explain why and how information systems research can complement its traditional focus on decision making, organizational design, and performance analysis with an additional new focus on the design, selection, and simulation of business models and similar strategic notions (more)
September 15th, 2015
Fruitful chat with Dave Gray and Alex “to make a few tweaks to the Culture Map”
September 14th, 2015
Début du cours de SI qui présente les principes de la conception et la pensée « design » appliqués aux services en ligne. Le cours introduit progressivement les concepts, les modèles et les techniques pour concevoir de nouveaux services, les processus sous-jacents et les modèles d’affair correspondants. L’apprentissage passe par des cours, des exercices de conception, des études de cas, et des séances de co-design en groupe …
Descriptif du cours (ici) et syllabus (Moodle)
September 9th, 2015
An honor to be shortlisted with Alex for the Thinkers50 Strategy Award! Thanks to all Alex’s supporters for their help getting Alex (and me) into this shortlist.
September 3rd, 2015
Animation BMGEN/VPDesign avec Alex au Forum économique romand. Cette dixième édition répondra notamment aux questions suivantes: Comment se réinventer pour continuer à progresser ? Mon modèle d’affaires mériterait-il coup de « boost » ou dois-je totalement revoir ma manière de faire ? Que puis-je apprendre des intervenants, tous confrontés à la réalité de l’entrepreneuriat ? (web)
invités par Daniel Herrera et Cédric Borboën, fondateur, avec des intervenants dynamiques
et Mix & Remix