Booth #13632

Anybody with an interest in technology looks forward to the annual CES meeting in Las Vegas - the world’s largest consumer technology tradeshow.

Among the usual suspects present at the fair, booth #13632 was occupied by Haier. One may be wondering what the Chinese company – one of the world’s leader in appliances such as minibars and washing machines – was doing there among the Samsung and Microsoft of this world. Well, Haier was unveiling a new range of internet-connected appliances – yes the domotic dream is still alive and the firm even partnered with Yahoo! Connected TV.

On one hand, it is not bad for a company founded in 1984 – the year the first Macintosh was released. On the other side, one is still waiting for Chinese firms to establish recognized brands in the consumer electronics market and come up with innovative products.