Ma Jun – one of the leading (and very charismatic) environmentalist in China – continues his crusade for a greener China. He tracks the pollution generated across the country via a website monitoring all discharges.
Very conscious that the current fine system is simply not working he has opted for a “name and shame” strategy that seems to bear fruits. Public opinion and multinationals buyers can indeed act as much more powerful incentives to control the behaviour of Chinese firms.
In addition to the bottom-up approach – citizen, associations and even firms can submit information about pollution – Ma Jun also uses a top-down approach by publishing a ranking of cities, thus putting pressure on local governments to improve their standing.