And the most valuable mobile brand is….

China Mobile. The world’s largest mobile operator was named the most valuable telecom brand (worth more than USD 30 billion) by Intangible Business. It leads the ranking in front of Vodafone and Verizon.

But at the global level China Mobile is nowhere to see yet. The Coca-Cola, IBM, Microsoft or GEs of this world are still way ahead – they also got quite a headstart… But more worrying for the expansion strategies is that the perception of Chinese brands remains neutral at best: only 6% of respondents to Interbrands’ survey on Chinese brands like to buy Chinese products and brands.

It won’t be an easy task for Chinese firms to alter the two strongest perceptions (low quality reputation and no competitive advantage beyond price) against their brands but then remember Japanese companies in the 1970s…